#7: From being a better listener to monetising brand blogs

In this edition of #NewThingsInCustomerEducation, we talk about how one can become a better listener towards their customers and how to monetize blogs of one's brand.

Best Reads of the week

⌗1. Riana Uptown, Associate Product Marketing Manager at Gainsight, talks about 5 Ways to Be a Better Listener—in Life and in Business. (Source: Gainsight Blog)

What is it about: It talks about 5 basic best practices namely asking the right questions at the right time, (we covered a piece on how to ask better questions?), puting what you’ve heard into action, closing the loop, not interrupting and going into important interactions with a plan.

What we learned after reading the piece: There’s a reason why we’re groomed to be good listeners since Kindergarten. It’s a way to foster relationships in our personal lives and comes in handy with our customers.

When your customers know you’re listening, they’re more likely to speak up. Lastly ensure your customers feel heard becuase your customer experience depends on it. 

Our thoughts: We often use a technique called labeling (you can read more about it here). It’s one of the most effective techniques in business meetings.

But the prerequisite for it to work is data. And data only comes through listening. Whether you want your customer to renew or upgrade to the higher tier, knowing what they want is paramount. Know to listen and listen to know.

⌗2. Clifford Chi, talks about How to Monetize Your Brand's Blog. (Source: Hubspot Blog)

What is it about: It touches a bit on how blogs can make money from lead gen to brand partnerships and then goes on to talk about a few monetisation tips from the people at Hubspot.
You blog can map to conversion points, offer sponsored content, coaching and freelance services. It can even be used for affliate marketing and lead magnets. When making a list of best tools in your industry you can sparingly add your product info too.

What we learned after reading the piece: Blogs can be amazing for earning directly or indirectly but before one tries to monetize their blogs, they should think about the purpose of the blog.
Choosing the monetization strategy will depend on the type of blog one is running and the type of product or service they offer. 

Our thoughts: Even with podcasts and whatnot, Blogging is not dead. Blogs are here to stay. So why not leverage them to the fullest instead of wasting them. Because in the end a for-profit business should make money.
But there is a slippery slope here. We need to maintain a balance. No one minds being sold once when they are learning from you the other nine times. It’s not the same case when it is the other way around. Remember to give first and ask later.


Hope you enjoyed reading this edition of #NewThingsInCustomerEducation

Until next time,